A Noninvasive Solution to Quit Smoking for Good
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This non-drug, FDA-cleared treatment stimulates the areas of your brain involved in craving, habit formation, and self-control, helping you quit smoking safely and successfully.
Why Is It So Hard to Quit Smoking?
Nicotine addiction isn’t just a – it's a brain-based condition.
When you smoke, your brain releases dopamine, a chemical that reinforces the habit. Over time, your brain gets rewired to crave nicotine in response to stress, boredom, or daily triggers.
BrainsWay Deep TMS™ targets the root of these cravings by stimulating key areas in the brain responsible for decision-making and impulse control, helping reduce both the urge to smoke and the pleasure you associate with smoking.
BrainsWay Deep TMS™ also helped reduce the number of cigarettes smoked per week dramatically:
From ~128 cigarettes/week to just 32 after 6 weeks of Deep TMS
Compared to 47 cigarettes/week in the sham group
These results highlight Deep TMS’s effectiveness in reducing both cravings and consumption.
How Deep TMS Works
BrainsWay's Deep TMS for smoking uses the H4 Coil, designed to reach the insula and prefrontal cortex (PFC) — two areas shown to be central to nicotine dependence.
Reduces nicotine cravings
Increases self-control and focus
Helps rewire the brain away from smoking triggers
Improves stress resilience without nicotine
It is the first and only FDA-cleared TMS device for smoking cessation.
28% of patients who completed BrainsWay Deep TMS® Treatment achieved complete smoking cessation vs. 12% in the sham group
In an intention-to-treat analysis, 19% quit smoking with Deep TMS vs. only 8% with sham (p=0.017).
What to Expect from Treatment
Session Time: 30 minutes
Schedule: 5 days/week for 3 weeks, then 1-2 follow-ups/week for 3 more weeks
Experience: Awake and comfortable during each session
Support: Optional behavioral coaching alongside TMS
Patients often report reduced cravings within the first week of treatment.
Is This Right for You?
BrainsWay Deep TMS™ may be right if you:
Have tried to quit smoking but relapsed
Want to avoid or reduce medication use
Prefer a brain-based, drug-free approach
Need help managing stress or triggers
We offer a personalized consultation to review your smoking history, lifestyle, and goals.