The Brain Behind the Habit and How Deep TMS Offers a Solution 

This non-drug, FDA-cleared treatment stimulates the areas of your brain involved in craving, habit formation, and self-control, helping you quit smoking safely and successfully. 

It's a brain-based condition that reshapes neural circuits, making quitting feel nearly impossible. 

When you smoke, nicotine rapidly enters your brain, triggering the release of dopamine. 

This chemical acts on the brain's reward system, creating a pleasurable sensation that reinforces the act of smoking. 

Over time, this repeated activation rewires the brain's circuitry. 

Key areas responsible for decision-making, emotion, and self-control become altered. 

The Insula: 

Often called the "addiction hub," the insula integrates sensory information and cravings, creating the strong, visceral urge to smoke. 

Damage to this area has been shown to make quitting easier.

The Prefrontal Cortex (PFC) 

This area is responsible for executive functions, including decision-making and impulse control. 

In addiction, its activity is often diminished, leading to a weaker ability to resist cravings and triggers.

The addiction cycle essentially hijacks these neural pathways, creating a powerful loop where your brain craves nicotine in response to daily triggers like stress, boredom, or finishing a meal.

For millions of people who struggle to quit smoking, the power of addiction often feels overwhelming. 

But what if we could target the very brain networks that fuel this cycle? 

This is where BrainsWay Deep TMS™ offers a groundbreaking, non-invasive, and FDA-cleared solution to help you quit for good.

It is the first and only FDA-cleared TMS device for smoking cessation. 

Its technical strength lies in the unique H4 Coil, which is specifically engineered to reach the deep and interconnected brain regions that are altered by addiction, namely the Insula and the Prefrontal Cortex (PFC).

 The mechanism of action is based on neuroplasticity, the brain's ability to reorganize itself.

 The treatment aims to reduce the hyperexcitability of the Insula, which in turn helps to reduce nicotine cravings and the intense urges associated with withdrawal.

     Deep TMS stimulates the PFC, strengthening its activity. 

This restores the brain's ability to increase self-control and override the compulsive desire to smoke, thereby helping to rewire the brain away from smoking triggers.

Proven Results

The treatment not only helps patients quit but also significantly reduces the amount they smoke.

In a key study, 28% of patients who completed Deep TMS treatment achieved complete smoking cessation, compared to only 12% in the sham (placebo) group.

The treatment also led to a dramatic reduction in the number of cigarettes smoked per week.

Patients went from an average of ~128 cigarettes/week down to just 32 after 6 weeks of Deep TMS, while the sham group only dropped to 47.

 These results highlight the therapy's effectiveness in both reducing cravings and empowering patients to achieve their goal of quitting for good.